indigiTUBE NATIONAL LAUNCH| Media Release

INDIGITUBE OFFICIALLY LAUNCHED
The new national media platform by and for First Nations people was officially launched at Sydney's Turner Hall last Friday 23 November. indigiTUBE connects and supports the preservation of language and culture for future generations. A living modern midden where technology and culture are woven together, MC Dallas Woods declared the official opening of the new media platform, “indigiTUBE is very important, it’s something that we’ve needed for a long time. Beautiful culture must be preserved”.

indigiTUBE has begun its journey to gather First Nations stories from the desert to the sea … connecting and sharing culture from extremely remote to urban regions; from fresh new talent to archived histories. indigiTUBE is a digital custodian for First Nations song, dance, language and lore; creating a unified space to share an evolving and living culture. It also live streams 20 different radio stations to hear what's going on around the country. The visually stunning media platform reflects the rich culture of First Nations people, and the vibrant colours represent ochre, land and sea.

“First Nations Media plays an important role in telling our stories, our way without the gentrified filters of mainstream media. indigiTUBE is an awesome platform to voice opinion, address issues from our perspectives and connect our culture with the rest of the country, creating a strong national presence for our mob.” Jaja Dare (Wiradjuri), indigiTUBE Project Manager.

Baker Boy, Dallas Woods, Alice Skye and Marlene Cummins joined forces to celebrate the next big player entering the digital media arena. Live and electric, Baker Boy took to the stage for a high-octane performance that had everyone out of their seats on a Marryuna (Let’s Dance) high. The powerful, political poetry by MC Dallas Woods included a preview performance of his upcoming single release; Hoodlum, due out 7 December, see it first on indigiTUBE. Wergaia woman Alice Skye, who recently took out the International Women's Day First Peoples Emerging Artist Award, graced us with a lyrical journey about identity and belonging, while Marlene Cummins and her band heated up the night with blues, funk grooves and a good dose of humour.

This significant event was a message of renewal and promise of change, with First Nations culture claiming its rightful place in current Australian society. Harking back to the old ways of corroboree and campfires nourishing sacred land, First Nations culture is alive and strong.